Safer Roads

Improving road safety with innovative, actionable insights

Michelin Safer Roads provides a timely safety view of your road network that leverages driving behavior data to target investments while driving down fatalities and serious injuries.

We combine unique data sources from drivers and vehicles to accurately indicate the highest-risk areas of your road network on a map using machine learning and advanced analytics.

Locating the riskiest areas allows you to proactively manage hotspots, take mitigating action, and allocate resources more efficiently.


Our detailed maps, unbiased ratings, and practical tools save time and taxpayer dollars for hundreds of
communities across the country and around the world.

Identify Hotspots

For harsh braking, harsh acceleration, phone handling, speeding, and distracted driving

Protect Vulnerable Road Users

By knowing where danger zones exist and their severity

Measure Improvements

With Before and After analysis of infrastructure or enforcement changes

Gain insights into driving behaviors at specific locations to help identify the best safety solutions. From infrastructure improvements to enforcement strategies and driver education, this data helps identify the locations on your network to prioritize improvement opportunities.

Track and compare changes in speed and driver behavior—such as harsh braking, acceleration, and phone handling —before and after safety countermeasures are implemented. Analyze changes in driving behavior to clearly measure the impact of infrastructure, education and enforcement changes.

Leverage the power of artificial intelligence to anticipate and plan for risk and the likelihood of future crashes or fatalities based on current and past behaviors of drivers and vulnerable road users, such as bicyclists and pedestrians.

This data allows you to overlay and analyze user behaviors, providing a deeper understanding of your road network and helping you make smarter, data-driven safety decisions for all your road users.


At Michelin Mobility Intelligence, we’re committed to harnessing the power of data to influence solutions for safer roadways. In 2024 we partnered with the Governors Highway Safety Association to award grants to three states in their effort to improve traffic safety through real-time, actionable insights.  Learn more about their journey in the videos below. 

Minnesota Office of Traffic Safety

Brandon Walters
MINCrash System Administrator and Grant Coordinator

Washington Traffic Safety Commission

Staci Hoff
Research Director

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